The ETCH Clock is a new approach to showing time by exploiting a real 3D effect. This innovative piece was developed, designed and built by the worlds timekeeping masters that have their obvious headquarters in Switzerland. This clock is built using an elastic membrane as a plain canvas that, with its proprietary software and hardware, will carve in its surface the numbers corresponding to what time it is for 30 seconds and then return to its plain shape. The aluminum frame is perfect to blend in a minimal decor of your choice and you can choose to set it on a table or to hang it from a wall. You also get an app that lets you sync time with your phone and set some other functions. It also has a settings feature that enables it to do its thing only when there is some sound or noise in the room it?s set in. A cool reinvention of the classical clock that will lift your eyebrow every time it shows what time it is. watch the cool video
