This Friday, Under Armour will join forces with Concepts for a unique launch event for the Curry Lux, the first-ever lifestyle output by the performance-heavy brand. Part of the big celebration includes a pretty insane giveaway; four pairs of the Under Armour Curry 2.5 will be given away during the launch event. To say an autographed pair of shoes from a two-time MVP is a collector’s item is an understatement! Be sure to check out Concepts NYC located on 225 Hudson St. if you wanna be part of the first wave of Curry Lux supporters, because doing so will net you a custom box packaging that you can’t get anywhere else (more details ahead).

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