Kanye West is past the Nike hate and onto the adidas love. In his latest stop of the Saint Pablo Tour, Kanye expressed his gratitude to the German brand and singled out Jon Wexler, VP of Global Entertainment and Influencer Marketing at adidas, as the man responsible for bringing him onto the three stripes and for “saving his life” (mentioned in an interview with Footwear News last year). As we all know, once ‘Ye moved to adidas, some of the power that Nike held for so long was suddenly shifted to rival adidas, and there’s no question that Kanye’s affiliation with the brand has had an affect on the growth of adidas in North America. Kanye’s show of thanks was captured on Instagram, so check it out below.
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