It seems like there is no slowing down for the demand of well designed artist merch. Kanye sold merch worth over $1 million in just two days, while Drake hosted a series of pop-up store events for his Views merchandising in recent weeks. Up next is now Justin Bieber, who decided to team up with VFILES to host a pop-up store in New York City to release his “Purpose Tour” merch. Most of his merchandising has been designed by Jerry Lorenzo, the man behind Fear of God, one of the most talked about brands of the moment, known for its bomber jackets, ripped denim and premium rock band tour tees. The Purpose Tour pop-up will be open May 4 and May 5 and takes place at 12 Mercer Street in Soho in New York City this week.
— Justin Bieber (@justinbieber) May 1, 2016