The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG), Stuttgart, opened a new Porsche Design store in New York’s SoHo district. The new store is located in a typical cast-iron building on West Broadway and displays the entire product range of the Porsche Design luxury brand in a space of more than 250 square metres. The SoHo boutique therefore is not only the world’s largest Porsche Design store but also offers a unique shopping experience as there will simply be no other Porsche Design store with a comparable shop concept: including amongst others an inimitably equipped shop floor, an especially designed wall showcasing the brand’s history of almost 40 years of Iconic Style as well as an exclusive 50 square metres VIP shopping area.

With the store in SoHo we are taking the Porsche Design luxury brand to the next level – not only in New York City and the United States of America but globally, says Dr. Juergen Gessler, CEO of Porsche Design Group. Porsche Design SoHo is the world’s largest store and brings our philosophy of ‘Iconic Style’ alive. The boutique will not only set its footprint within Lower Manhattan but also become a landmark for shopping enthusiasts around the world. The idea behind that new store and our whole lifestyle matches perfectly with the Manhattanites’ lifestyle.

The new store on West Broadway offers the entire range of Porsche Design products, from luggage and eyewear to watches, jewellery, smoking accessories, mobile phones and writing tools. However, the brand new SoHo store particularly highlights the Porsche Design Fashion Collection for women and men. It not only includes the men’s collection and much extended ladies’ collection with leather jackets, premium jeans and upper wear but also includes an exclusive and specially developed SoHo Collection. The store concept offers a separate area for watches also, and a lounge area invites customers to spend some time and brings the luxury brand to life through a LCD screen.

Porsche Design is a luxury brand with a particular focus on technically inspired products. The brand was established in 1972 by Professor Ferdinand Alexander Porsche. The company’s products stand for functional, timeless and purist design, with convincing technical innovations. The product portfolio includes watches, sunglasses, luggage, electronic products, a men’s fragrance line as well as sports apparel and a fashion collection. All of the brand’s products are designed in the Porsche Design Studio in Zell am See, Austria, and sold worldwide in the company’s own stores, franchise stores, shop-in-shops, high-end department stores and exclusive specialist retailers.