DOLCE & GABBANA has lent its brand name to ice cream maker Magnum to collaborate on a limited edition summer launch.
The Pistachio White Dolce & Gabbana Magnum bar is made with vanilla ice cream, pistachio bits, chocolate chips, and a white chocolate shell.
Set to launch this month, the bars come in a colorful, decorative box inspired by the images of Sicily, with Zagara orange blossoms, prickly pear plants and bright coral fruits to evoke summer.
The designer ice creams were created to help Magnum fete its 25th anniversary… and it’s not the first time Magnum has tapped a high-end fashion designer to help with a product launch.
When it launched its Magnum Gold bar last year, Magnum tapped Zac Posen to create a $1.5 million USD 24-carat dress to help promote the new flavor: vanilla bean ice cream with salted caramel swirl and golden chocolate coating.
Other celebrity collaborations include Karl Lagerfeld, Rachel Bilson and most recently Kylie Minogue.
The brand also released a champagne-flavored ice cream for the anniversary this month that’s enrobed in a silver coating.