British celebrity chef and healthy eating crusader Jamie Oliver has slapped a surcharge on sugary drinks sold throughout his restaurant empire.
After speaking out against the empty calories and nutritional hazards of fizzy, sugary drinks for kids, Oliver has made good on his protests and announced plans to add a 10p (15 cents USD) tax on beverages with added sugar in an interview with The Sunday Times.
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Money collected from the tax will be donated to Sustain, a charity that advocates for healthy food initiatives across Britain.
An explanation of the sugary drink levy will be printed on all menus in Jamie Oliver restaurants, which span the UK, Ireland, Singapore, Hong Kong, Brazil and Australia among others.