Gift boxes at luxury macaron boutique Laduree have undergone a makeover with the help of British fashion designer Matthew Williamson.

The macarons boxes — designed in his signature kaleidoscopic, graphic style — will be available during London Fashion Week starting Sept, 16 before moving across the channel to the pastry shop’s home to coincide with Paris Fashion Week Sept, 27.

A box of eight macarons — light airy cookies made with egg whites, sugar, ground almond powder and ganache filling — costs €15. 60.

Williamson has similarly redesigned bottles for Coca-Cola, dressing their iconic glasses in tropical parrot packaging.

Krispy Kreme also launched a ‘bespoke’ collection of strawberry and orange glazed donuts in association with Glamour magazine especially for London Fashion Week.

Source link

Do NOT follow this link or you will be banned from the site!