Gift boxes at luxury macaron boutique Laduree have undergone a makeover with the help of British fashion designer Matthew Williamson.
The macarons boxes — designed in his signature kaleidoscopic, graphic style — will be available during London Fashion Week starting Sept, 16 before moving across the channel to the pastry shop’s home to coincide with Paris Fashion Week Sept, 27.
A box of eight macarons — light airy cookies made with egg whites, sugar, ground almond powder and ganache filling — costs €15. 60.
Williamson has similarly redesigned bottles for Coca-Cola, dressing their iconic glasses in tropical parrot packaging.
Krispy Kreme also launched a ‘bespoke’ collection of strawberry and orange glazed donuts in association with Glamour magazine especially for London Fashion Week.