For those who care to know such things, the latest celebrity business venture comes from Scarlett Johansson, who is opening a gourmet popcorn shop at the Marais district of Paris. If you’re lucky, you might even get the world’s highest paid actress to serve you.
The Yummy Pop gourmet popcorn shop is a labor of love of Johansson and her French husband, advertising executive Romain Dauriac. Flavors will range from savoury to sweet, including truffle, parmesan, real Vermont cheddar, and sage (Johansson’s personal favorite). Chef Will Horowitz of Ducks Eatery will also concoct special flavors, such as sea salt & olive oil, ‘Real Vermont Maple’, strawberries & cream, and chocolate-covered strawberries.
If the venture proves a hit at the world’s gastronomic capital, the couple is planning to expand to other areas. The shop will be managed by Dauriac’s sister.
Johansson’s spokesman said the Paris shop would close after its “soft opening” on Saturday so “they can fine tune everything with what they learn from customers before the grand opening”, which is likely to be before the end of the year.