Renown Swedish camera maker Hasselblad has released a new consumer offering and it is a game changer. The new X1D II 50C is a follow-up to the company?s first mirrorless camera, the X1D
from 2016, but with a significant lower price tag ($5,750 for the body,
a significant lower price from the $8,995 the first model commanded at
launch). The new model has the same 50-megapixel medium-format sensor
and design with some minor interface changes, however, Hasselblad has
upgraded a few things, such as a new, larger touchscreen, higher
resolution viewfinder, a new processor, and significantly improved
performance. The new medium format mirrorless camera also brings new and
improved support to a number of lenses and a converter as well as added
features and functionality within the camera itself. There is also GPS
that now comes integrated into the camera rather than as an add-on
module. The X1D II 50C is in preorder now and will ship in July for

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