Launching in the UK at the end of the week, the technologically advanced adidas ALPHAEDGE 4D is expected to be highly sought after by sneakerheads due to its next-generation features like a custom engineered midsole and a lightweight upper made from TPU-coated fibers.
In addition to access through the adidas App, the brand are offering a second method to get hold of the coveted sneakers. From 12pm Friday on May 25th to Saturday 26th, fans in London will be tasked with seeking out one of two vending machines, located on Chance Street in Shoreditch and Peter Street in Soho. Within these machines are codes that, over the bank holiday weekend, can be used at the adidas Originals flagship store on Hanbury Street to access a locked chamber containing 100 resin ‘cubes’ inspired by the unique mesh design of the shoe’s midsole. If the code successfully unlocks a cube you’ll be invited to the trainer’s official launch on May 31st where there’ll be an opportunity to get one of four pairs.