Lido is one of the most innovative producers as of late. Not only has he transformed and transcended the boundaries of electronic music, the Norwegian one-man-band has established himself as one of the most prolific originators of the future bass genre. Although he’s currently most known for his remixes of other established acts like Alt J, Bastille, Banks, The Weeknd, Disclosure, Flume and more, he’s fully capable of producing mind-blowing originals by himself or with artists of similar and different genres — from Chance the Rapper to Towkio, Canblaster to Brasstracks. We’ve linked up with the producer to premiere the music video of his first single, “Crazy,” of his upcoming, yet-to-be-titled album. The visual depicts Lido conducting an orchestra of lights, which is pretty much a spot-on illustration of what the man is capable of through his music. Watch the colorful visual above and read our conversation with the multi-faceted artist. Lido will also be in Coachella this year, be sure to check him out when he plays two shows on April 15 & 22.
You did a lot of singing for your earlier works but your later fans might know you for your production and remixes. With Crazy, are you trying to re-establish yourself as being a singer?
Through the process of creating this album, I became a lot more comfortable in using my voice as an instrument. I don’t consider myself a vocalist, but my voice is definitely one of my instruments.
What influenced you to make this song? What’s the message?
This song is an important turning-point in the story on my album. For me it’s exactly the first impression I wanted to give people of the vibe from new music I’m about to release.
You directed the video yourself. Can you outline the visual concept for it?
I write with a very “classical music” mentality even though it’s in an electronic landscape and i thought this was a cool way of symbolizing that.
What made you decide to direct this one yourself?
I’m a control freak. Me and my lighting designer, Michael Sheck, came up with this idea while we were on tour. It was a very personal vision.
Is directing something we can expect more from you moving forward?
Absolutely.
What vision/style are you going for in your upcoming album? What can people look forward to?
The album is very complex and emotional to me. It’s kinda hard to explain, haha… I’d rather wait until I can tell you the whole story.
You’ve worked with a good amount of talented people, like Towkio, Chance the Rapper, Canblaster, Brasstracks. Who else are you looking to collab with and who’s going to be on the album?
I’m very excited about the current state of music and all the incredible artists coming up right now. I cannot fully divulge who will appear on the LP but rest assured that every voice on the album is unique perspective to one central story line.