M.I.A. has linked with H&M in order to raise awareness for World Recycle Week (April 18-24), an initiative that invites consumers to recycle unwanted clothing at H&M stores in exchange for store credit. The clip finds the London native performing a song called “Rewear It” in front of a cityscape around piles of fabric. Her message reads:
“If all [H&M] do is go and inspire another high-street brand to get in on caring and being conscious, or if H&M gets criticized for any of their factory processes, these are all good things,” she said. “We should discuss them in public and we should have this back and forth.”
Watch the video above and read her latest interview over at Vogue.