Music Has Never Looked This Good

When we asked them to elaborate more on the benefits for the artists, they reiterated the platform’s ability to offer freedom of expression, with “no limitations,” and to be able to be “true to their voice.” As for how Venue differentiates itself as an editorial site from others that also work by sharing unique music content, “It is widely known that VSCO is a platform without likes and comments, no social anxieties. It’s really a ‘social media renaissance’ with people coming in and simply creating. [There’s a] sense of liberty no social stigmas or hateful comments. It’s a great balance between creation and consumption.” A seemingly utopian digital realm of pure creative content, where all users be
it an artist, amateur photographer, or simply those that love good looking things share on equal level the ability to inspire, create, or save what they want. “VSCO intends to lead by example, and to allow people to have the same level of quality of creation.”

In essence, what VSCO is doing with its Venue Project initiative, is level the playing field for artists and their audience while still maintaining a level of quality that the experts behind the company strive for. If chosen by the team, as an artist, you have the opportunity to showcase yourself with no strings attached, and with a guaranteed outcome of compelling visuals a must with anything VSCO does. As a user, this content is there for you to take what you will from it. Discover new artists in ways you’ve never seen before; a candid insight into the musicians themselves through an aesthetically stunning presentation, and get inspired yourself to create like minded content to then share on your own account. As we all become oversaturated with digital content in general, it’s refreshing to know a place where you can go to see a grassroots approach to wellcurated creativity, presented with arguably the best aesthetic sensibility there is right now. Having changed the landscape for photography, and being well on its way to doing the same for music, we’re excited to see what VSCO can offer the other facets of our beautifully creative world.

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