Nike keeps the ball rolling in 2017 with the introduction of its latest innovation, Flyleather. Following an impressive NYFW takeover, Nike is looking towards the future as Flyleather grabs your attention thanks to it being comprised of at least 50% recycled natural leather fiber and water power. The Swoosh looks to increase sustainability and reduce waste by using the discarded leather leftovers from floors of tanneries, ultimately turning them into fiber to present what we know today as Flyleather. Nike’s latest creation is geared to be 40% lighter, use 90% less water and be five times more durable, just to name a few important factors.
Despite its construction taking the non-traditional route, Flyleather’s look and feel isn’t compromised as it still provides a premium aesthetic. Nike will kick things off by incorporating the material within the NikeFlyleather Tennis Classic which is expected to launch on September 18 via nike.com in addition to store locations such as Nike SoHo, NikeLab 21 Mercer and NYC’s Dover Street Market.
This drop will then be followed by the Air Force 1, Air Max 90, Cortez, Jordan 1 and Tennis Classic being displayed during this year’s Climate Week NYC. Those in the United States will have the opportunity to win a pair.