A new adaptation of Stephen King‘s classic 1986 horror novel IT will soon be hitting theaters. Having already seen a TV miniseries back in the ’90s, the story centers around a sinister clown terrorising children in the small fictional town of Derry, Maine. With the novel’s revival seeing a big screen release come September 8, it gives us time to wonder: why are we so scared of clowns?

With that a video analysis created by ScreenPrism has arrived studying the fear of clowns and what is the deeper force that IT’s terrifying Pennywise represents? Take a look at the video analysis above to find out more about how Stephen King has managed to turn a joyful character into people’s biggest fears.

In other entertainment-related news, Seth Rogen celebrates the 10th Anniversary of Superbad with hilarious trivia.

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