New DS 5 sheds the Citroën name

The 2015 Geneva Motor Show will see the world premiere of the new DS 5, the first to be sold under the DS name rather than as a Citroën.

The new DS flagship has taken on a new grille, along with new xenon/LED headlights. On the interior is a “cockpit roof” with three light wells that create a unique lighting ambiance. A color touch screen puts access to navigation services, music and other features at the driver’s fingertips.

Under the hood, the DS 5 will come with a range of the latest engines from the PSA group, including the 4×4 Hybrid diesel with average fuel consumption of 3.5l/100km and CO2 emissions of around 90g/km.

For Yves Bonnefont, general director at DS, “the DS 5 contains all the DNA of the DS brand, and above all else it allows us to clearly reaffirm our objective: a return to the French luxury car.”

“DS” was first the name of a luxury car, then of a high-end car range at Citroën, and finally a separate brand as of 2014.

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