Aditus, the world’s first luxury access platform for crypto-affluents, has joined forces with maritime conglomerate The Italian Sea Group Asia to enable the sale of luxury yachts and powerboats with Aditus tokens and other cryptocurrencies. This new strategic partnership will bolster the demand for the group’s brands by introducing a community of new wealth to offerings from Tecnomar and Admiral.
Tecnomar yachts are sleek with an emphasis on sportiness and cutting-edge designs while Admiral’s roster of marquees are known for their elegance, prestige and classic style. Admiral’s diversified fleet range consists of ten distinct series from 37 to 145 meters. Both brands are well renowned and highly regarded by enthusiasts.
Through its dealer network, The Italian Sea Group maintains a lead in the industry with a clear focus on premium yachts for decades. This progressive partnership between Aditus and The Italian Sea Group Asia is an example of movers-and-shakers in the yacht brokerage industry catering to the needs of crypto-affluents. “We are very excited about working with the Italian Sea Group,” says Julian Peh, Co-Founder and CEO of Aditus. “I’m confident that our collaboration will complement the buying experience for existing clients and a new segment of jet-setters who aspire to the luxury yachting lifestyle.”
By leveraging on the expertise of both companies, resources have been allocated for the development of a personalised experience for crypto-affluents who wish to have the added option of paying with cryptocurrencies. This is achieved with the introduction of Aditus Pay that enables the transfer of Aditus tokens and other cryptocurrencies from the Aditus app on any mobile device. As an example, the purchase of the 47-metre Admiral Entourage, or even the blindly fast Technomar Evo 55 Open, can be conducted with a simple transfer of Aditus tokens and other cryptocurrencies through the Aditus Pay service.
The Italian Sea Group Asia CEO Traugott Kaminski had this to say about the synergy: “A competitive business environment breeds new challenges. With a partnership with Aditus, we strongly believe that the introduction of a dedicated cryptocurrency payment option will enable us to continue to strengthen our brand presence and deliver quality service to our clientele.”