While sportswear brands and car companies have had collaborations, none have produced something as futuristic and ambitious as the new Puma X-Cat Disc running shoe, made in partnership with BMW.

Utilising the concept of Project GINA – a BMW concept car that is crafted from a lightweight man-made fabric instead of the traditional steel or carbon fiber body – the running shoe will use the same waterproof material and replace laces with the Puma Disc system. As it turns out, this shoe is perfect for the lazier ones; tightening or loosening the shoe will be as simple as turning a disc, which works via the shoe’s elastic tendons that connect to a fastener. The result? A sports shoe that acts as your second skin, which we would imagine would be a godsend for professional athletes.

“The approach was to look at every aspect of making a shoe and to try and reimagine it. Freeing yourself of what is here now can be an enjoyable and rewarding exercise. Typically, it also speeds up change,” says Adrian van Hooydonk, Senior Vice President BMW Group Design.

While the Project GINA car is still a concept in a museum, the good news is the Puma X-Cat Disc will actually become a reality. Its release is slated for July 1 at selected outlets globally.

Source link