On 18 January 2019, the Ferretti Group became the only yachting brand to offer the widest range of brands in the entire Italian nautical industry, all thanks to acquiring the renowned and iconic Wally brand. At Boot Düsseldorf, Ferretti Group announced the entry of Wally, a timeless nautical brand that is an emblem of design and innovation, within the portfolio of its brands.
Through an exclusive license agreement of the Wally brand, the Group further enriches its range, which thus becomes the widest and most innovative of the entire Italian nautical industry. The license agreement represents a fundamental step in the brand acquisition process and allows the Group to work immediately on the further development of the brand. In the four-year period 2019 to 2022, Ferretti Group will invest over 70 to 84 million euros in the first two years – in the development of the brand and in the design and construction of new product ranges. The new Wally models will be built at the Ferretti Group shipyards, in particular the Super Yacht Yard in Ancona will be the reference plant for Wally’s largest yachts. During the Düsseldorf press conference, Ferretti Group will present the first project of the new-era, the 48 Wallytender, which will be one of the most anticipated premières at the Cannes Yachting Festival 2019. Read about the WallyKokoNut Superyacht Sold.
Alberto Galassi, CEO of Ferretti Group, said: “There has long been a mutual fascination between us and Wally and from today we will continue to develop this extraordinary brand with method, vision and investments. And with the same energy and creativity that have lead Ferretti Group the top of the yachting world. As yachting enthusiast, I’m looking forward to discovering the boats that will come from the exclusive collaboration with Luca Bassani: it is easy to foresee that they will push the frontiers of innovation and aesthetic avant-garde to a new echelon.”.
Luca Bassani, the founder of Wally, commented: “The market today requires significant investments to develop new products and new markets. Ferretti Group has great industrial, organizational and commercial capabilities and will be able to boost Wally. I will continue my design and development activity on an exclusive basis, ensuring the continuity of Wally’s DNA. All the years and the effort to build the brand will have a continuation. I could not wish anything better for Wally’s life.”
Thanks to the agreement with Ferretti Group, Wally returns to Boot Düsseldorf, where it had not been exhibiting since 2004, with a booth (Hall 6, No. 6E59) which stands out for its innovative and technological concept, elegantly expressing all the styles of one of the most iconic brands of the nautical world.
For more information: www.ferrettigroup.com