Jordan Brand defined the method of storytelling through sneakers and over three decades in, they’re continuing to remind the world exactly who the GOAT is. A major influence on the brand’s ongoing success and future growth is the recognition of key dates, moments, and random facts, and coming this Saturday is an icon that is jam-packed with history that’s relevant to the unparalleled greatness of MJ’s career and the most flourishing stages of sneaker culture in the early 2000s. Before the shoe officially releases on May 4th, check out the six quick facts that you may or may not have known.


Check out the Air Jordan 4 “Bred” Store List, and enter our giveaway on YouTube here.

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