Concepts New Balance 997S Purple First Look + Release


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After an exciting set of launches of the 997S through KITH’s ever-colorful three-way collaboration with nonnative and United Arrows, the N-toting label is branching out of their comfort zone yet again, with this forthcoming iteration recruiting the talents of fellow retailer Concepts. Teased by none other than Deon Point himself, the colorful kit is emblematic of both labels’ ideals, utilizing color and materials to broaden the scope of a more enticing story. Purple in its overall aesthetic, the newest entry comes attached with that chunky, aggressive sole unit though it remains true to the original blueprint in its traditional tongue — a welcome change from the previous releases’ sock-like construction. Muted orange hits along the outsole as well as a pale pink find themselves weaved throughout, creating cohesion with seemingly incompatible colors. A detailed look is surely sitting on the horizon, so to tide yourself over, feast your eyes on the teaser below and stay tuned as more information arises.

Source: Deon Point



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