Exploring The Reebok Fury Adapt With Designer Wayne Russell

The Reebok Instapump Fury is one of those timeless classics that will always be “in” during any time of year. With the shoe continuing its monster cult status in Asia, Reebok has moved forward with a slick “spin-off” of sorts called the Fury Adapt; although it sheds the Pump technology and the signature air pump and bladder on the upper, the Fury Adapt has no problem attracting glances thanks to its sleek and sporty design. Better yet, we got a chance to chat with Wayne Russell, the designer behind the Fury Adapt model. The Reebok Fury Adapt is available now in two distinct original Instapump colorways (the OG “Citron” and “Berry”) with an MSRP of $100, so check out an up-close look at the shoes as well our interview with Wayne.

Can you talk about your history and how you came to work for Reebok?

I just celebrated my 8-year anniversary at Reebok. I really can’t believe it’s been that long.
It seems like yesterday that I was sketching Iverson sneakers in high school. Now I design shoes for a living. As cliché as it sounds, it’s a dream come true.

What are your memories of the original Instapump Fury?

I remember the colors! Red. Greenish yellow neon. Black. WHAT? It was unlike anything I had seen. The color definitely caught my eyes. The rest of the shoe just sealed the deal. The Instapump Fury seemed to be from a different planet, but in a good way. I love shoes that make a statement. The OG Fury did that many times over.

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