Jordan 11 Concord History | SneakerNews.com

Now, in 2018, Jordan Brand has its sights set on what may be the best-selling sneaker release in Nike’s entire history. Just two years ago, the 2016 Space Jams held that mark, but we foresee the Concords, which are slated to release globally on December 8th, to eclipse whatever figures that shoe landed for several reasons: MJ wore the Concords for most of that famed ’95-’96 season, and throughout history the white and black pairing had an even tighter grip on Jordan fanatics. Most Jordan Retros don’t really need aggressive marketing to support sales, because it was Michael’s mythical performances and the unparalleled elegance of the shoes that sold pairs. And come December 8th, we expect this iconic sneaker to reach the heady expectation of being the brand’s most successful shoe release ever.

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