Jordan Paris Fashion Week 2019 Recap

Progress in footwear requires a balanced harmony of the right shoes, the right apparel, the right ambassadors, and the right athletes. All are fluctuating contributors to what makes things go particularly in today’s unpredictable ecosystem of hype-driven consumerism. Jordan Brand has had a bounty of those ingredients for years, but it’s always looking to maneuver new paths – even if the destination isn’t clearly mapped out on their navigation systems. Their goal is to create lasting imprints in new territory, and sometimes that means leaving some of the older baggage behind.
 
 
Beginning last Fall, Jordan launched an initiative known as Future Flight. When used alone, those two words are simple and common verbiage in general discussions of brands, but when put together it generates a language that only the Jumpman can champion. It’s a promise of a truly game-changing outlook that blends the heritage of the GOAT and a modern outlook that are right for both the loyalists and prospective consumers. During Paris Fashion Week at the House of Jumpman, we were shown what exactly that promise was – and how this explorative new phase will shape the next era.

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