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Kanye West and adidas have teamed up to sell the newest Yeezys in support of a good cause. Across the nation, they’ve partnered with families to open up homemade lemonade stands to sell the Yeezy 700 v2 “Geode”, with all proceeds going to the National Alliance for Mental Illness. This is somewhat reminiscent of that unforgettable moment when Kanye himself delivered shoes to unassuming customers buying the Yeezy Boost 750 back in March of 2015, and throughout the life-span of adidas Yeezy footwear, Kanye has taken measures to utilize his footwear platform to achieve greater things for those in need. Check the photos ahead.

Source: yeezymafia/raypolancojr

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