While Kobe may play the Hero/Villain role here in the United States, he’s a certified god in China. For two decades, his fans in the Far East have revered him like we do Michael Jordan, and today Kobe Bryant, Nike, and Wieden+Kennedy Shanghai partnered up to give his China fanbase a proper video farewell, which continues the “Don’t Love Me. Hate Me.” ad campaign started by Nike a decade ago. Check out the video below and stay tuned for Nike to roll out its own good-bye campaign as The Black Mamba approaches his final NBA game next Wednesday.
Source: adweek