If you didn’t visit the Owners HQ in Charlotte, then you don’t like NBA basketball. Nike and Jordan teamed up for The Owners HQ in Charlotte, NC, setting up shop at the massive The Mint Museum for a full throttle takeover of the space. From Thursday through All-Star Sunday, consumers were welcomed with an epic display of All-Star jerseys, a half-court with fully digitized screens, the Nike Adapt BB trialing center, a customization center, and much more. This location was a one-stop immersion into basketball, done in Nike/Jordan style.
