Although the biggest players in the sneaker space are constantly looking to innovate (see: adidas 4D, Nike Space Hippie), recent years have seen them shine a spotlight on products and stories from the past. Companies like Jordan Brand have stayed relevant with countless reissues of Michael Jordan’s signature sneakers, even among generations who never saw the man play. While in-game colorways remain the most popular retros, even getting repurposed for the golf course, pairs like the Air Jordan 2 “Rivals” make a compelling case for non-original outfits through story-driven design. And the narratives aren’t exclusive to the Jumpman. Elsewhere under the Nike Inc. umbrella, models like the Air Flight ’89 and Kobe 5 Protro honor institutions and individuals who played an important part in their legacy; Others, like the Air Foamposite One “Anthracite,” don’t innately carry a story, but serve as touchpoints for those who experienced them firsthand. But what happens when the imprint doesn’t have decades of history to pull from? adidas Yeezy and New Balance with Kawhi Leonard may argue that all you need is a willingness to disrupt the game, and all else will follow.
For a look at the past week, check out our top fourteen headlines from February 15th to February 21st here ahead.
Virgil Abloh Reveals An Alternate Off White x Air Jordan 5
Arguably better than the “Black Metallic.”
READ MORE: Off-White Jordan 5 Plot Twist
The Nike Dunk Low “Kentucky” Is Dropping In March
First look c/o Devin Booker.
READ MORE: Nike Dunk Low Kentucky
The Air Jordan 5 Gets Transformed For The Golf Green
Go for 18 in “Fire Red.”
READ MORE: Air Jordan 5 Golf
Supreme Officially Unveils Air Force 1 Collaboration For SS20
Lazy or genius?
READ MORE: Supreme Air Force 1
Kawhi Leonard’s First True Signature Shoe With New Balance To Launch Soon
Debuted as he won the Kobe Bryant MVP Award.
READ MORE: Kawhi Leonard New Balance
Supreme Rumored To Drop A Nike Air Max Plus Collaboration
A Tuned Air trio.
READ MORE: Supreme Air Max Plus
The Air Jordan 1 Mid Is Pretty In Pink
Complete with basketball leather.
READ MORE: Air Jordan 1 Mid
This Week In adidas YEEZY Updates
Taking a break from the region-exclusives.
READ MORE: adidas Yeezy 700 MNVN
READ MORE: adidas Yeezy 350 Zyon
Nike Kobe 5 Protro Rumored To Drop In March
A Lakers-inspired colorway to honor the Black Mamba.
READ MORE: Nike Kobe 5 Protro
Official Look At The Air Jordan 2 “Rivals”
Releasing March 5th, 2020.
READ MORE: Air Jordan 2 Rivals
Nike Honors Rucker Park With The Air Flight ’89
A Harlem institution.
READ MORE: Nike Air Flight 89 Rucker Park
The Heralded “Anthracite” Foams May See A Return In 2020
Straight from 2007.
READ MORE: Nike Air Foamposite One Anthracite
NikeCourt Revives The Air Tech Challenge With Modern Flair
’90s flair modernized for 2020.
READ MORE: NikeCourt Tech Challenge
The Nike Air Max 95 “110” Recognizes Its Deep London Roots
A nickname derived from the sneaker’s original price tag.
READ MORE: Nike Air Max 110