adidas Golf is aiming to redefine course dress codes with its new CODECHAOS silhouette, and that effort continues with this new “Summer of Golf” style. With whimsical tie dye-style prints and other bold embellishments inspired by 1967’s famous Summer of Love, the “Summer of Golf” combines a carefree look with serious performance features. It was originally created to commemorate the PGA‘s second major of the season, but with the continued effects of the COVID-19 coronavirus, its meaning has shifted to represent golf’s place in the changing world.
Waterproof white uppers are constructed of a synthetic knit that’s equipped with an abstract tie-dye pattern on the lateral and media quarter panels. This lightheartedly mixes orange, navy and aqua blue hues around a blue Three Stripe graphic, and a tonal debossed print on the heel adds a touch of elegance. Extra pops of flair are provided by a “Summer of Golf” tongue badge and a navy heel tab with a “Limited Edition” embellishment, both done up in a ’60’s-style hippie font.
Full-length white BOOST midsoles provide cushy comfort, while a toothed rubber outsole and gold TPU midfoot shank guarantee course-ready grip and support in all conditions. An embroidered hit on the inner tongue finalizes the look.
“When we designed this shoe roughly 18 months ago, we clearly had no idea there would be a global pandemic that would impact all sports including our own,” said Masun Denison, the global footwear director of adidas Golf. “We knew that adding those three words on the tongue would make this shoe special, but those three words mean so much more now that we are actually able to get outdoors and play the game we love. It’ll definitely be a memorable summer in the history of our sport.”
The adidas CODECHAOS “Summer of Golf” is set to release on the adidas webstore on June 20, and is priced at $170 USD.
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