Launching a new multi-platform concept, Italian luxury fashion company, Bottega Veneta strives to be a symbol of strength, positivity, and creativity across the globe. In light of an atmosphere of growing uncertainty, fear and isolation, the brand has pledged to provide a renewed sense of normality – lending a space each week to its collaborators, muses and talents, in an effort to celebrate creative individuals and projects which are influential to life and the soul.
Ranging from writers and musicians, to film directors and performers, the Bottega Residency will be filled with vibrant live music performances by collaborating artists, mouth-watering cooking demonstrations and recipes from rising-star chefs, plus an array of Sunday night movies streamed in collaboration with film industry partners.
“Creativity and strength lie at the heart of Bottega Veneta. In this highly distressing time, we feel a responsibility to celebrate those values and ignite a sense of joy and hope in our community and beyond.” — Daniel Lee, Creative Director of Bottega Veneta.
With an aim to inspire activity and comfort amongst its viewers at a time of loneliness, Bottega Veneta presents a new approach to luxury through joyous escapism – diversifying its reach across a variety of channels, including Instagram, YouTube, Weibo, Line, Kakao, Spotify, Apple Music, and an all-new mini-site on bottegaveneta.com.