Last year, skateboarding brand HUF teamed up with longtime friend and renown graffiti-artist Eric Haze for the “360” exhibition at Tokyo’s 16 Shibuya. Now the two parties have linked up once again to produce a new mural in New York City, done in partnership with Stoked, a non-profit that brings skateboarding culture to middle and high schools across New York, Chicago, and Los Angeles.
The mural coincides with HUF’s recent NYC-inspired Spring/Summer 2019 collection, employing Haze’s distinct stars and arrows pattern with a slight HUF twist. The 20×25 foot mural currently sits on the side of the East Side Community High School’s building, placed adjacently to the “12th and A” skate spot in the East Village. The project will be on display throughout the entirety of 2019.
Check out the images of the project above. HUF’s new collection will drop February 14 at the brand’s flagship stores, web store and various global retailers.
For related news, Devan Shimoyama’s new exhibition is coming soon.
View this post on Instagram
Lower East Side : #12thSt I’m not supposed to post the finished wall till next month when it’s tied into a process video and a few other related drops by @hufworldwide, but it’s done and up now facing west on 12th St between 1st and A if anyone wants to check it out in advance. We’re still keeping it moving this year with #HUF on both the art and product sides too, so stay tuned…#handstyles #nevernotworking