Gucci reopens renovated flagship store at Paragon, Singapore
Gucci’s flagship store at Paragon just got “Guccified” recently and it is now officially open to the public. Prior to entering the store, one will already be engulfed by a massive five-storey marble façade of a fashion billboard, beckoning to step into the world of Gucci. On the inside is two levels furnished with opulent carpeted floors, velvet armchairs and vintage wood furniture filled with contrasting merchandising elements representing different design codes, combining to create curiosity.
Gucci Flagship Store at Paragon Reopens with a Complete Facelift
The store sees a blend of traditional and modern features juxtaposed with industrial and romantic a concept that coincides with the house’s product offering. Every corner of the store is charmed with different portrayal of contemporary luxury, inviting customers to feel like they are constantly discovering new aspects of the store. Men and women collections have specific sections dedicated to them with walls and colours designed to match, not forgetting the little magical corner for the Gucci mini-mes.
To the side of the shop floor is a marble and wood staircase leading up to the second floor where the real luxury shopping experience begin. Gucci Paragon boasts its very own bespoke client space, where one can indulge in Gucci’s DIY service set within pink velvet walls, vintage rugs and luxurious velvet chairs.
Apart from being able to personalise everything from the Dionysus bags to the Ace sneakers, the second floor also houses the highly anticipated Gucci Décor.
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