Ronnie Fieg and his favorite soft drink brand Coca-Cola are once again teaming up on a capsule collection.
Over the past few days, the KITH founder has been teasing the new joint effort via his Instagram account by posting old collaborative Coke bottles along with a photo of the words “Coca-Cola” and “KITH” spelt out on a sandy Hawaiian beach. Today Fieg shared a first look at what the forthcoming collection will look like.
In the two photos a colorblocked patchwork hoodie, crewneck and two polo-shirts — one long-sleeved, one short-sleeved — are showcased. Fieg even shared the inspiration behind the collection in his caption which reads, “In 2000, the State of Hawaii gave each island its own official color. That color matches the hue of the island’s official flower. We used those colors to create these patchwork pieces made of a summer weight cotton jersey. The Kith x Coca Cola 2019 collection is coming soon.”
Along with the release KITH will be holding a surf video competition where finalists will be invited to Oahu, Hawaii on Tuesday, July 30. Winners will be featured on KITH’s IG page and will be gifted limited Coke x KITH surfboards.
So far no official release date for the upcoming Coca-Cola x KITH collaboration has been announced, but keep it locked here for more details when they surface.
In related news, Coca-Cola is officially launching an alcoholic beverage business in Japan.