Two watches worn by famous men sell for big money, a new, tougher Bremont, and smartwatches out-ship Swiss watches for the first time ever.
Bond’s Omega Goes for $132,000
Daniel Craig actually wore eight Omega prototypes during the filming of Spectre, but this Seamaster 300 Spectre Edition is both prototype 1 and the piece that stole the spotlight, both in the movie and in its massive advertising campaign. It went for more than four times its estimated bid at Christie’s Bond auction last week. Its differences from a regular Seamaster 300 are minor and include a 12-hour bezel, lollipop seconds hand and some subtle 007 branding. You can get one that hasn’t touched Bond’s wrist for $7,500.
Richard Mille Partners With McLaren-Honda
As 2016’s F1 season warms up, luxury watch brands like TAG Heuer and IWC are continuing their involvement in the sport by teaming up with this year’s competitors. The latest is Richard Mille, whose brand name will adorn the cars of the McLaren-Honda team as well as its ace drivers Fernando Alonso and Jenson Button for the next 10 years.
The Original Apple Watch
The watch worn by Steve Jobs in the iconic 1985 photo of him with the first Mac computer just sold at auction for a whopping $42,500. So what did one of the most influential men in tech wear on his wrist? As it turns out, an unassuming quartz Seiko reference 6431-6030 that, as Hodinkee points out, looks to have been worn regularly by Jobs considering the condition of the strap.
A Tough Watch with British Charm
Bremont has added a new white-dial variant to it’s line of watches developed in collaboration with Martin-Baker, the British aviation company that supplies 70 percent of the world’s air forces with ejection-seat tech. The new watch adds a classy, legible white dial with black markings to the watch’s over-engineered underpinnings: an anti-shock movement encased in a “Faraday-Cage” that has been tested to withstand massive g-forces, extreme altitude changes and temperatures ranging from -40 degrees Fahrenheit to 104 degrees Fahrenheit.
A New Quartz Crisis?
A recent report by Strategy Analytics reveals that in quarter four of 2015, 8.1 million smartwatches shipped, outpacing the 7.9 million Swiss watches shipped. Compared to quarter four of 2014, that’s an increase of 7.2 million smartwatches and a decrease of 200,000 Swiss watches, revealing a big shift in the watchmaking industry and the biggest threat to Swiss watches since the Quartz Crisis of the 1970s and ‘80s.
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