{"id":11521,"date":"2010-02-03T06:32:39","date_gmt":"2010-02-03T11:32:39","guid":{"rendered":"https:\/\/thatdope.com\/food-drinks\/chinas-chocolate-market-looks-sweet-for-godiva\/"},"modified":"2010-02-03T06:32:39","modified_gmt":"2010-02-03T11:32:39","slug":"chinas-chocolate-market-looks-sweet-for-godiva","status":"publish","type":"post","link":"https:\/\/thatdope.com\/food-drinks\/chinas-chocolate-market-looks-sweet-for-godiva\/","title":{"rendered":"China\u2019s chocolate market looks sweet for Godiva"},"content":{"rendered":"
\n

<\/p>\n

While the rest of the world in the past 12 months saw declining figures in the sales of high-end goods, China\u2019s market continued to blossom.<\/p>\n

And as well as its developing desire for brand names, the nation appears at the same time to be growing a very sweet tooth.<\/p>\n

China\u2019s chocolate market \u2014 driven by \u201cdesigner\u201d chocolate makers such as Belgium-based brand Godiva \u2014 was worth around seven billion yuan (740 million euros) in 2009 and is expected to grow by 11 percent through to 2011.

China\u2019s capital last week saw the opening of its first chocolate theme park \u2014 the Chocolate Wonderland<\/strong> \u2014 situated at Beijing\u2019s iconic Bird\u2019s Nest Stadium and featuring 80,000 kilograms of chocolate, including a replica of the Great Wall and the nation\u2019s famed life-sized Terracotta Warriors.<\/p>\n

\"\"<\/p>\n

And April is the month that Shanghai is expected to celebrate the opening of what is being billed as the world\u2019s largest chocolate shop \u2014 300 square meters of delights from Godiva.<\/p>\n

That brand only opened its first branch in China in Shanghai in September and is now scouting sites in Beijing and the southern city of Guangzhou.<\/p>\n

Industry insiders say the expansion is in keeping with an increased desire for luxury in China.<\/p>\n

The international luxury goods market shrunk by eight percent in 2009 while China\u2019s grew by 12 percent, according to the international management consultancy firm Bain & Company.<\/p>\n

Last November, Chinese Premier Wen Jiabao vowed to promote an economy \u201cdriven by consumption\u201d and it certainly appears people have taken his words to heart.<\/p>\n

Godiva will be expanding into a market that in the past decade has flourished as the likes of Jeff de Bruges, a European chocolatier, have established themselves in China, along with lower-priced sweet makers such as Ferrero, Cadbury and Hershey\u2019s.<\/p>\n

But Godiva\u2019s president, Jim Goldman, sees tasty times ahead \u2014 for the consumer and for his brand.<\/p>\n

\u201cI think Chinese consumers are interested in learning and experiencing new things and food and beverages are areas that the Chinese love,\u201d.<\/p>\n

Source: AFPrelaxnews<\/strong>, 2010<\/p>\n

\"\"<\/p>\n<\/p><\/div>\n

Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

While the rest of the world in the past 12 months saw declining figures in the sales of high-end goods, China\u2019s market continued to blossom. And as well as its developing desire for brand names, the nation appears at the same time to be growing a very sweet tooth. China\u2019s chocolate market \u2014 driven by \u201cdesigner\u201d chocolate makers such as Belgium-based brand Godiva \u2014 was worth around seven billion yuan (740 million euros) in 2009 and is expected to grow […]<\/p>\n","protected":false},"author":1,"featured_media":11522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[184,176],"yoast_head":"\nChina\u2019s chocolate market looks sweet for Godiva<\/title>\n<meta name=\"description\" content=\"While the rest of the world in the past 12 months saw declining figures in the sales of high-end goods, China\u2019s market continued to blossom. 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