{"id":14330,"date":"2016-03-22T11:41:26","date_gmt":"2016-03-22T15:41:26","guid":{"rendered":"https:\/\/thatdope.com\/style\/cactus-plant-flea-market-is-the-pharrell-endorsed-brand-you-need-to-know\/"},"modified":"2016-03-22T11:41:26","modified_gmt":"2016-03-22T15:41:26","slug":"cactus-plant-flea-market-is-the-pharrell-endorsed-brand-you-need-to-know","status":"publish","type":"post","link":"https:\/\/thatdope.com\/style\/cactus-plant-flea-market-is-the-pharrell-endorsed-brand-you-need-to-know\/","title":{"rendered":"Cactus Plant Flea Market is the Pharrell-Endorsed Brand You Need to Know"},"content":{"rendered":"

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Streetwear\u2019s history has chronicled numerous names who have benefitted from the use of obscurity and anonymity. A prime example includes BAPE and C.E. designer Sk8thing, while\u00a0Martin Margiela has notoriously refused to show his face in public, or take a bow following seasonal runway shows. In Margiela\u2019s first few seasons, stitched labels<\/a> even appeared\u00a0starkly nameless, without signifiers indicating the season or make.<\/p>\n

More often than not, the less you tell people, the more they crave\u00a0to know, just ask James Jebbia<\/a>. Certainly amongst the Highsnobiety<\/em> staff, our interests have been peaked of late by obscure streetwear brand Cactus Plant Flea Market (CPFM). Without any sort of backstory, the label has received support from Cara Delevingne<\/a>, Travis Scott<\/a>, Big Sean<\/a>, Frank Ocean<\/a> and other music industry luminaries, and the deeper we dug, the more and more ties between CPFM and\u00a0Pharrell Williams became evident.<\/p>\n

Here\u2019s what we found out.<\/p>\n

For starters, Cactus seems to be a nom de plume used by Pharrell\u2019s personal assistant Cynthia Lu<\/a>, and since it was established circa January 2015 (at least that\u2019s when Cactus\u2019 Twitter launched<\/a>), Cactus Plant Flea Market has\u00a0collaborated with the likes of HUMAN MADE<\/a>, and\u00a0Anti Social Social Club<\/a>. As with many millennial\u00a0streetwear brands that seem to exist only on Instagram, you\u2019d be hard-pressed to find an actual e-commerce site stocking CPFM\u2019s\u00a0goods, aside from random, scarce product drops on the brand\u2019s Big Cartel<\/a>, while the label\u2019s official homepage<\/a>\u00a0is populated solely by seizure-inducing GIFs.<\/p>\n

Further resolving our conclusions, Skateboard P even called out Cynthia during his CDFA acceptance speech<\/a>, stating \u201cAnd to my assistant Cactus, listen to your instincts and the people who see the quality in your differences; you might just make a difference.\u201d<\/p>\n

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The label\u2019s verdant design language and offbeat use of asymmetrical typography certainly constitute a unique procedure as far as what one might expect from a typical\u00a0streetwear start-up, and the eccentric aesthetic certainly hits on something that we can see Pharrell supporting. Williams has been steady rocking a few of the brand\u2019s products, including what seems to be a CPFM\u00a0baseball cap with \u201cPLANT\u201d scribed in skewed letters.<\/p>\n

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CHEETOS AND AMARONE<\/a><\/p>\n

A photo posted by Pharrell Williams (@pharrell) on

As of right now, you can head to the Cactus Plant Flea Market site to browse through select accessories, including a comb<\/a>, headband<\/a> and bracelet<\/a>, while Dover Street Market New York appears to have been\u00a0stocking select pieces as of three weeks ago.<\/p>\n

Stay posted for more announcements as they arrive, and for now, head to What Drops Now<\/a> to stay up to date\u00a0on the hottest new releases.<\/p>\n

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