{"id":19968,"date":"2016-05-31T11:11:26","date_gmt":"2016-05-31T15:11:26","guid":{"rendered":"https:\/\/thatdope.com\/music\/check-out-ovos-own-2016-summer-fashion-editorial\/"},"modified":"2016-05-31T11:11:26","modified_gmt":"2016-05-31T15:11:26","slug":"check-out-ovos-own-2016-summer-fashion-editorial","status":"publish","type":"post","link":"https:\/\/thatdope.com\/music\/check-out-ovos-own-2016-summer-fashion-editorial\/","title":{"rendered":"Check Out OVO\u2019s Own 2016 Summer Fashion Editorial"},"content":{"rendered":"
Drake\u2019s OVO has extended far beyond its origins as a record label to a multifaceted brand that encompasses a radio show, apparel division, retailers, and more. Under the careful watch of Oliver El-Khatib, the lifestyle imprint\u2019s fashion category has collaborated with the likes of Jordan Brand and Mitchell & Ness, while releases in tandem with Canada Goose and Toronto Raptors pay homage to the label\u2019s national roots. Its latest offering comes in the form of an Ian Connor-styled editorial fronted by the self-proclaimed \u201cKing of the Youth\u201d and friends Playboy Carti and John Ross. The trio are found sporting sweater designs which boast a bold, collegiate font alongside sweatsuits and pink striped polos which conjure up mid \u201900 rap swagger. Rounded out by OVO\u2019s trademark owl across the chest, the updated range of hoodies and tees show the label\u2019s stance in streetwear. Shot by Kevin Moon, check out the editorial above and look for the pieces at October\u2019s Very Own webpage and Los Angeles and Toronto flagship.<\/p>\n
\n\nLos Angeles OVO Flagship<\/strong>
130 N. La Brea Ave
Los Angeles 90036<\/p>\n