{"id":25416,"date":"2016-08-20T23:49:49","date_gmt":"2016-08-21T03:49:49","guid":{"rendered":"https:\/\/thatdope.com\/food-drinks\/taiwan-tea-entrepreneurs-brew-up-new-twists\/"},"modified":"2016-08-20T23:49:49","modified_gmt":"2016-08-21T03:49:49","slug":"taiwan-tea-entrepreneurs-brew-up-new-twists","status":"publish","type":"post","link":"https:\/\/thatdope.com\/food-drinks\/taiwan-tea-entrepreneurs-brew-up-new-twists\/","title":{"rendered":"Taiwan Tea Entrepreneurs Brew Up New Twists"},"content":{"rendered":"
\n

Cheap instant \u201cbubble tea\u201d has become one of Taiwan\u2019s best-known culinary exports \u2013 now a new wave of entrepreneurs hopes a high-end modern take on traditional brews will also be sipped worldwide.<\/p>\n

Taiwan has been producing tea for more than 200 years and a cup of the island\u2019s famous oolong is obligatory for many visitors, but exports have been knocked by rising labor costs and bubble tea has eclipsed a carefully crafted cuppa.<\/p>\n

Often artificially flavored and loaded with milk, sugar and tapioca pearls, bubble tea has in recent years gained a global following, from Southeast Asia to the United States and Europe.<\/p>\n

Ultra-modern tea shop \u201cXie Xie\u201d is one business trying to turn the tide back to sophistication.\u00a0Founder Xie Yu-tung, 30, (pictured top) comes from a family of tea producers and uses leaves grown on their plantations in Taiwan\u2019s mountainous Dayuling and Lishan areas.<\/p>\n

Her sleek all-white tea boutique at Taipei\u2019s Mandarin Oriental hotel is stacked with teabags in book-like boxes and clear cylindrical bottles of ready-to-drink cold brews.<\/p>\n

\u201cI think Taiwan has the best oolong and it\u2019s a pity that it\u2019s not seen all over the world,\u201d says Xie. She sells pure and flavored oolong \u2013 a fragrant, semi-fermented tea.<\/p>\n

Infused with spearmint, chamomile, rose and ginger, she hopes the pretty packaging and ready-made bottles will attract uninitiated foreign customers.\u00a0At Tw$680 ($21) for 10 teabags, she says it is a reasonable price for top tea.<\/p>\n

\u201cEvery step (in producing oolong) has to be exact. I think the craftsmanship involved matches that of international luxury products,\u201d she says.\u00a0Xie has served up her tea at the Venice film festival, Paris fashion shows and Milan design week since launching two years ago.<\/p>\n

A member of staff from Xie Xie tea displays three bottles of different tea during a interview in Taipei. \u00a9 SAM YEH \/ AFP<\/figcaption><\/figure>\n

Tea and Cake<\/h2>\n

Other entrepreneurs are hoping to create a cafe culture that will entice younger generations.\u00a0At David Huang\u2019s salons in Taipei, customers order pots of organic Taiwan-grown tea served up alongside tea-flavored French pastries.<\/p>\n

\u201cI don\u2019t want to see tea-drinking fade into history because young people think it\u2019s old-fashioned,\u201d says Huang, who opened the salons after studying marketing in France.<\/p>\n

\u201cIt is one of the things that most represents Taiwan.\u201d<\/p>\n

Huang\u2019s \u201cZenique\u201d brand of pure and flavored oolong, green and black teas do not come cheap \u2014 a small tin starts at Tw$409 and can cost up to Tw$1,890.<\/p>\n

Huang says it is a price worth paying for a high-quality product and he counts seasoned tea drinkers among his regular customers.<\/p>\n

First-time salon visitor Anne Yu, 30, says she likes the \u201cchic and tasteful\u201d feel to the place. \u201cI started to drink more tea recently after I got palpitations from drinking coffee,\u201d she said, between mouthfuls of green tea and almond cake topped with a macaron, washed down with osmanthus oolong tea. \u201cI like tea better now.\u201d<\/p>\n

Fashion Statement<\/h2>\n

While industry experts say the average age of tea drinkers in Taiwan is rising, entrepreneurs like Xie and Huang are giving the business a fresh edge.<\/p>\n

\u201cTo some young people now, running a tea company is attractive and trendy, it\u2019s like being the owner of a French vineyard,\u201d said Lin Chih-Cheng, president of the Association of Taiwan Tea. \u201cThey feel like they are part of a creative, cultural industry.\u201d<\/p>\n

Both Huang and Xie have regular international clients and are hoping to expand the list. However, there are still those who argue that no-frills is best.<\/p>\n

At tea store Lin Hua Tai, leaves are still processed in a factory at the back of the shop, using traditional methods unchanged for the decades it has been in business.<\/p>\n

Standing in Taipei\u2019s once-bustling \u201ctea street\u201d it is one of only a few tea stores to remain.<\/p>\n

The shop buys raw tea from plantations across Taiwan and sells 100 types, from basic brews to the pricey \u201cOriental Beauty\u201d oolong, which can go for more than Tw$4,000 per 600 grams.<\/p>\n

Tea leaves are stored in stainless steel barrels and packaged in plastic bags printed simply with the store\u2019s name and contact details. The shop says its loyal clientele has been won purely by word of mouth.<\/p>\n

While it is dedicated to maintaining traditions, Lin Hua Tai is also trying to inspire younger generations by giving store tours and tea tastings to students.<\/p>\n

\u201cChildren drink bubble tea, but they don\u2019t know what oolong looks like, or that there are many more types of tea. When they get interested, they will grow up drinking more tea,\u201d says shop manager Joanne Kang.<\/p>\n

Kang said it would be easy to transform into a \u201cpretty store\u201d, and recognizes the shop now faces trendier competition. \u201cBut then everything would change and we would not be who we are,\u201d she says.<\/p>\n<\/p><\/div>\n

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Cheap instant \u201cbubble tea\u201d has become one of Taiwan\u2019s best-known culinary exports \u2013 now a new wave of entrepreneurs hopes a high-end modern take on traditional brews will also be sipped worldwide. Taiwan has been producing tea for more than 200 years and a cup of the island\u2019s famous oolong is obligatory for many visitors, but exports have been knocked by rising labor costs and bubble tea has eclipsed a carefully crafted cuppa. Often artificially flavored and loaded with milk, […]<\/p>\n","protected":false},"author":1,"featured_media":25417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[184,176],"yoast_head":"\nTaiwan Tea Entrepreneurs Brew Up New Twists<\/title>\n<meta name=\"description\" content=\"Cheap instant \u201cbubble tea\u201d has become one of Taiwan\u2019s best-known culinary exports \u2013 now a new wave of entrepreneurs hopes a high-end modern take on\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdope.com\/food-drinks\/taiwan-tea-entrepreneurs-brew-up-new-twists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taiwan Tea Entrepreneurs Brew Up New Twists\" \/>\n<meta property=\"og:description\" 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