{"id":26475,"date":"2016-09-07T12:20:07","date_gmt":"2016-09-07T16:20:07","guid":{"rendered":"https:\/\/thatdope.com\/style\/yeezy-season-4-can-the-brand-literally-deliver\/"},"modified":"2016-09-07T12:20:07","modified_gmt":"2016-09-07T16:20:07","slug":"yeezy-season-4-can-the-brand-literally-deliver","status":"publish","type":"post","link":"https:\/\/thatdope.com\/style\/yeezy-season-4-can-the-brand-literally-deliver\/","title":{"rendered":"YEEZY Season 4: Can the Brand (Literally) Deliver?"},"content":{"rendered":"
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When Kanye West appeared on a spate of radio shows in late 2013, seeking out investors for his new fashion line, he frequently referred to himself in typical braggadocios fashion as a \u201crockstar,\u201d and he was not wrong. Last night, Kanye packed out Madison Square Garden as part of his Saint Pablo tour \u2013 it was the most tickets sold for a single event in the venue\u2019s 48 year history \u2013 which also played host to West\u2019s unorthodox but brilliant fashion show-cum-album listening party some six months ago.<\/p>\n
\u201cMaverick,\u201d \u201cgenius,\u201d \u201cshowman\u201d: these are all terms that can easily be applied to West. Today, he is putting on another show, the latest iteration in a series of fashion show-slash-performances that have tended to place an emphasis on creating one striking visual \u2013 a regimented masse or clusters of street-cast models in hues of dusty brick and soft yellow, each one receiving generally favorable reviews.<\/p>\n
West has typically eschewed the Spring\/Summer, Fall\/Winter categorization of his collections, instead entitling them YEEZY\u00a0Season 1, 2, 3 and so on. Collections have borrowed from the designers that the Chicago-born designer admires \u2013 Raf Simons, Helmut Lang, Martin Margiela and, maybe more surprisingly, Katherine Hamnett \u2013 but the brand has also quickly established its own visual signature: oversized military-inspired outerwear, distressed knitted dresses, luxe-leggings and boxer-like jersey pieces that some god-awful trend forecasters have labelled \u201cathleisure\u201d. As with most things West does, there is an ardent band of fanatics desperate to get their hands on the output of brand YEEZY\u00a0\u2013 but there\u2019s a problem.<\/p>\n