{"id":44498,"date":"2018-03-01T09:47:38","date_gmt":"2018-03-01T14:47:38","guid":{"rendered":"https:\/\/thatdope.com\/style\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018\/"},"modified":"2018-03-01T09:47:38","modified_gmt":"2018-03-01T14:47:38","slug":"riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018","status":"publish","type":"post","link":"https:\/\/thatdope.com\/style\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018\/","title":{"rendered":"Riccardo Tisci becomes New Chief Creative Officer of Burberry in March 2018"},"content":{"rendered":"<p><\/p>\n<div>\n<div id=\"attachment_185008\" style=\"width: 670px\" class=\"wp-caption aligncenter\"><\/p>\n<p class=\"wp-caption-text\">Former Givenchy creative head Riccardo Tisci will assume the role of Chief Creative Officer of Burberry<\/p>\n<\/div>\n<p class=\"article-title no-top-margin\">It has just been announced that\u00a0former Givenchy creative head Riccardo Tisci\u00a0will assume\u00a0the role of Chief Creative Officer of Burberry. Tisci\u00a0joins\u00a0Burberry\u00a0after more than a decade at Givenchy, where he succeeded creative giants like\u00a0Alexander McQueen\u00a0and\u00a0Julien Macdonald\u00a0in 2005 to take the role of Creative Director for both menswear and women\u2019s couture.<\/p>\n<blockquote>\n<p class=\"article-title no-top-margin\">\u201cRiccardo\u2019s creative vision will reinforce the ambitions we have for Burberry and position the brand firmly in luxury,\u201d Marco Gobbetti, Burberry CEO<\/p>\n<\/blockquote>\n<p class=\"article-title no-top-margin\">Riccardo Tisci was noted for changing Givenchy\u2019s house codes with his own style and influences,\u00a0giving the Parisian fashion house\u00a0dark and sensual romanticism and an extended\u00a0colour palette, exploring flashy colors,\u00a0like\u00a0baby blue, blood red, metallic hues, and floral prints. Tisci\u00a0announced his resignation from Givenchy in February 2017. After 12 years, Tisci will officially become Burberry\u2019s new Chief Creative Officer on 12 March 2018. Tisci joins Burberry filling Christopher Bailey\u2019s creative duties.<\/p>\n<div id=\"attachment_185010\" style=\"width: 668px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-185010\" src=\"https:\/\/thatdope.com\/wp-content\/uploads\/2018\/03\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018.png\" alt=\"Givenchy under Tisci. SS 2014\" width=\"658\" height=\"519\"  \/><\/p>\n<p class=\"wp-caption-text\">Givenchy under Tisci. SS 2014<\/p>\n<\/div>\n<h2 class=\"article-title no-top-margin\">Riccardo Tisci becomes New Chief Creative Officer of Burberry in March 2018<\/h2>\n<p class=\"article-title no-top-margin\">In October 2017, it was announced that\u00a0Christopher Bailey, a 14 year veteran who joined Burberry in 2001 and eventually became CEO and Chief Creative Officer in 2014, was leaving the brand in 2018. Bailey had presided over Burberry\u2019s incredible transformation and enormous success as Chief Creative Officer but didn\u2019t quite seem to be able to handle the portfolio of Chief Executive Officer. After three rocky years during which Mr. Bailey juggled both his creative and management responsibilities, Marco Gobbetti of C\u00e9line was tapped to become Burberry\u2019s new Chief Executive<\/p>\n<p>Christopher Bailey was notable for doing three things at the British brand:<\/p>\n<ol>\n<li>Every collection\u00a0became an opportunity for Bailey to draw inspiration and nostalgia\u00a0from British culture, class, experience and weather. In doing so, he returned the signature Burberry trench now reinvented in a variety of styles back to cultural and fashion relevance. He applied this qualities to\u00a0Wellington boots and Fair Isle knits and re-introduced \u201960s-style leather with rock \u2018n\u2019 roll flair.<\/li>\n<li>Bailey also focused on British stars like\u00a0Kate Moss, Naomi Campbell, Cara Delevingne and Sienna Miller and up-and-coming male singers like James Bay and Tom Odell.<\/li>\n<li>Under Bailey, Burberry also became the first brand in the fashion world to embrace digital technology long before it became a buzzword.\u00a0Burberry became the\u00a0first British brand to\u00a0live-stream and live-tweet its shows,\u00a0and even showcase on YouTube video.<\/li>\n<\/ol>\n<p>It was a golden period for Burberry until then Chief Executive Angela Ahrendts left for Apple in 2013. Investors were uneasy when the Board\u00a0Chairman Sir John Peace,\u00a0agreed\u00a0to Bailey\u2019s request to take over Ms Ahrendts\u2019 commercial duties while keeping charge of design. From that point, Burberry suffered. Stores began to plummet like never before, leading Bloomberg to comment that:\u00a0Bailey\u2019s double duty as CEO and creative director of Burberry always looked \u201cas unwearable as one of the fashion label\u2019s lace shirts.\u201d<\/p>\n<div id=\"attachment_185005\" style=\"width: 710px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-185005 size-full\" src=\"https:\/\/thatdope.com\/wp-content\/uploads\/2018\/03\/1519915657_815_riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018.jpg\" alt=\"A chart from Financial Times tracking Burberry's plummeting sales under Chief Executive Bailey\" width=\"700\" height=\"465\"  \/><\/p>\n<p class=\"wp-caption-text\">A chart from Financial Times tracking Burberry\u2019s plummeting sales under Chief Executive Bailey<\/p>\n<\/div>\n<p>In August 2017, Burberry announced that it would\u00a0appoint Bailey as President (a newly created role) and appoint a new CEO. It was rumoured that Bailey was ousted following a vote by board members.\u00a0While the Executive shake-up carried negative perception, the announcement of\u00a0Marco Gobbetti, the former head of Celine, as new Chief Executive caused Burberry shares to jump\u00a07.2%.<\/p>\n<p>Gobbetti had this to say on\u00a0Riccardo Tisci\u2019s appointment as new Burberry Creative Chief, \u201cI am delighted that Riccardo is joining Burberry as Chief Creative Officer. Riccardo is one of the most talented designers of our time. His designs have an elegance that is contemporary and his skill in blending streetwear with high fashion is highly relevant to today\u2019s luxury consumer. Riccardo\u2019s creative vision will reinforce the ambitions we have for Burberry and position the brand firmly in luxury.\u201d<\/p>\n<p><em>Following the announcement of\u00a0Riccardo Tisci\u2019s appointment as new Burberry Creative Chief, the British brand\u2019s shares were up 5.64% at press time.<\/em><\/p>\n<div id=\"attachment_185006\" style=\"width: 657px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-185006\" src=\"https:\/\/thatdope.com\/wp-content\/uploads\/2018\/03\/1519915658_302_riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018.jpg\" alt=\"Announcement of Riccardo Tisci as new Chief Creative Officer of Burberry sent share prices up 5%\" width=\"647\" height=\"474\"  \/><\/p>\n<p class=\"wp-caption-text\">Announcement of Riccardo Tisci as new Chief Creative Officer of Burberry sent share prices up 5%<\/p>\n<\/div>\n<\/div>\n<p><a href=\"http:\/\/www.luxuo.com\/style\/fashion\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018.html\">Source link <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Former Givenchy creative head Riccardo Tisci will assume the role of Chief Creative Officer of Burberry It has just been announced that\u00a0former Givenchy creative head Riccardo Tisci\u00a0will assume\u00a0the role of Chief Creative Officer of Burberry. Tisci\u00a0joins\u00a0Burberry\u00a0after more than a decade at Givenchy, where he succeeded creative giants like\u00a0Alexander McQueen\u00a0and\u00a0Julien Macdonald\u00a0in 2005 to take the role of Creative Director for both menswear and women\u2019s couture. \u201cRiccardo\u2019s creative vision will reinforce the ambitions we have for Burberry and position the brand firmly [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":44499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[16,176],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Riccardo Tisci becomes New Chief Creative Officer of Burberry in March 2018<\/title>\n<meta name=\"description\" content=\"Former Givenchy creative head Riccardo Tisci will assume the role of Chief Creative Officer of Burberry It has just been announced that\u00a0former Givenchy\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thatdope.com\/style\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Riccardo Tisci becomes New Chief Creative Officer of Burberry in March 2018\" \/>\n<meta property=\"og:description\" content=\"Former Givenchy creative head Riccardo Tisci will assume the role of Chief Creative Officer of Burberry It has just been announced that\u00a0former Givenchy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thatdope.com\/style\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"That Dope\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thatxdope\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-01T14:47:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thatdope.com\/wp-content\/uploads\/2018\/03\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"thatDope\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@thatxdope\" \/>\n<meta name=\"twitter:site\" content=\"@thatxdope\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"thatDope\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thatdope.com\/style\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018\/\",\"url\":\"https:\/\/thatdope.com\/style\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018\/\",\"name\":\"Riccardo Tisci becomes New Chief Creative Officer of Burberry in March 2018\",\"isPartOf\":{\"@id\":\"https:\/\/thatdope.com\/#website\"},\"datePublished\":\"2018-03-01T14:47:38+00:00\",\"dateModified\":\"2018-03-01T14:47:38+00:00\",\"author\":{\"@id\":\"https:\/\/thatdope.com\/#\/schema\/person\/997a5c42a475d26276ce5d5392bb0403\"},\"description\":\"Former Givenchy creative head Riccardo Tisci will assume the role of Chief Creative Officer of Burberry It has just been announced that\u00a0former Givenchy\",\"breadcrumb\":{\"@id\":\"https:\/\/thatdope.com\/style\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thatdope.com\/style\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thatdope.com\/style\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"That Dope\",\"item\":\"https:\/\/thatdope.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Style\",\"item\":\"https:\/\/thatdope.com\/style\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Riccardo Tisci becomes New Chief Creative Officer of Burberry in March 2018\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thatdope.com\/#website\",\"url\":\"https:\/\/thatdope.com\/\",\"name\":\"That Dope\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thatdope.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/thatdope.com\/#\/schema\/person\/997a5c42a475d26276ce5d5392bb0403\",\"name\":\"thatDope\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thatdope.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/03249bff290407f1abdbf4948079484f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/03249bff290407f1abdbf4948079484f?s=96&d=mm&r=g\",\"caption\":\"thatDope\"},\"description\":\"Staff @ www.thatdope.com\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Riccardo Tisci becomes New Chief Creative Officer of Burberry in March 2018","description":"Former Givenchy creative head Riccardo Tisci will assume the role of Chief Creative Officer of Burberry It has just been announced that\u00a0former Givenchy","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thatdope.com\/style\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018\/","og_locale":"en_US","og_type":"article","og_title":"Riccardo Tisci becomes New Chief Creative Officer of Burberry in March 2018","og_description":"Former Givenchy creative head Riccardo Tisci will assume the role of Chief Creative Officer of Burberry It has just been announced that\u00a0former Givenchy","og_url":"https:\/\/thatdope.com\/style\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018\/","og_site_name":"That Dope","article_publisher":"https:\/\/www.facebook.com\/thatxdope\/","article_published_time":"2018-03-01T14:47:38+00:00","og_image":[{"width":660,"height":495,"url":"https:\/\/thatdope.com\/wp-content\/uploads\/2018\/03\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018.jpg","type":"image\/jpeg"}],"author":"thatDope","twitter_card":"summary_large_image","twitter_creator":"@thatxdope","twitter_site":"@thatxdope","twitter_misc":{"Written by":"thatDope","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thatdope.com\/style\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018\/","url":"https:\/\/thatdope.com\/style\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018\/","name":"Riccardo Tisci becomes New Chief Creative Officer of Burberry in March 2018","isPartOf":{"@id":"https:\/\/thatdope.com\/#website"},"datePublished":"2018-03-01T14:47:38+00:00","dateModified":"2018-03-01T14:47:38+00:00","author":{"@id":"https:\/\/thatdope.com\/#\/schema\/person\/997a5c42a475d26276ce5d5392bb0403"},"description":"Former Givenchy creative head Riccardo Tisci will assume the role of Chief Creative Officer of Burberry It has just been announced that\u00a0former Givenchy","breadcrumb":{"@id":"https:\/\/thatdope.com\/style\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thatdope.com\/style\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thatdope.com\/style\/riccardo-tisci-becomes-new-chief-creative-officer-of-burberry-in-march-2018\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"That Dope","item":"https:\/\/thatdope.com\/"},{"@type":"ListItem","position":2,"name":"Style","item":"https:\/\/thatdope.com\/style\/"},{"@type":"ListItem","position":3,"name":"Riccardo Tisci becomes New Chief Creative Officer of Burberry in March 2018"}]},{"@type":"WebSite","@id":"https:\/\/thatdope.com\/#website","url":"https:\/\/thatdope.com\/","name":"That Dope","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thatdope.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/thatdope.com\/#\/schema\/person\/997a5c42a475d26276ce5d5392bb0403","name":"thatDope","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thatdope.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/03249bff290407f1abdbf4948079484f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/03249bff290407f1abdbf4948079484f?s=96&d=mm&r=g","caption":"thatDope"},"description":"Staff @ www.thatdope.com"}]}},"_links":{"self":[{"href":"https:\/\/thatdope.com\/wp-json\/wp\/v2\/posts\/44498"}],"collection":[{"href":"https:\/\/thatdope.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thatdope.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thatdope.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thatdope.com\/wp-json\/wp\/v2\/comments?post=44498"}],"version-history":[{"count":0,"href":"https:\/\/thatdope.com\/wp-json\/wp\/v2\/posts\/44498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thatdope.com\/wp-json\/wp\/v2\/media\/44499"}],"wp:attachment":[{"href":"https:\/\/thatdope.com\/wp-json\/wp\/v2\/media?parent=44498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thatdope.com\/wp-json\/wp\/v2\/categories?post=44498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thatdope.com\/wp-json\/wp\/v2\/tags?post=44498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}