{"id":56695,"date":"2018-10-01T13:08:58","date_gmt":"2018-10-01T17:08:58","guid":{"rendered":"https:\/\/thatdope.com\/style\/chanel-acquires-007-luxury-swim-shorts-maker-orlebar-brown\/"},"modified":"2018-10-01T13:08:58","modified_gmt":"2018-10-01T17:08:58","slug":"chanel-acquires-007-luxury-swim-shorts-maker-orlebar-brown","status":"publish","type":"post","link":"https:\/\/thatdope.com\/style\/chanel-acquires-007-luxury-swim-shorts-maker-orlebar-brown\/","title":{"rendered":"Chanel Acquires 007 luxury Swim shorts maker Orlebar Brown"},"content":{"rendered":"

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As early as August 2017, it was reported that 007 luxury swim shorts maker Orlebar Brown<\/a>\u00a0was considering a sale for\u00a0\u00a350 million. Back then, the softening British Pound was attractive enough for several international private equity firms to show interest in the fashionable trunk designer. On Friday 28th September, it was announced that Chanel would be acquiring Orlebar Brown.<\/p>\n

Chanel Acquires 007 luxury Swim shorts maker Orlebar Brown<\/h2>\n
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These are the 007 swim shorts they make. The blue pair from Casino Royale is made by La Perla.<\/p>\n<\/div>\n

While many magazines have mistaken the company for the maker\u2019s of Casino Royale\u2019s blue swim shorts, in reality,\u00a0La Perla \u201cGrigioperla\u201d blue swimming trunks, Orlebar Brown is a 10 year old firm with more outstanding kudos than a film cameo \u2013 it sells up\u00a0\u00a323 million worth of assorted beachwear in physical and online stores, most impressively, beyond its domestic market of UK. Orlebar Brown has boutiques in\u00a0US, Australia, France, Turkey and Kuwait.<\/p>\n

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\u201cOrlebar Brown will continue its digital focused approach and also pursue its development internationally, with the opening of new boutiques in the United States, Europe and Asia,\u201d Chanel statement to Reuters<\/p>\n<\/blockquote>\n

French luxury brand Chanel acquired the British swim brand for an undisclosed sum, no indications that it was anywhere close to the\u00a0\u00a350 million figure floated last August. The men\u2019s resortwear brand was estimated to be worth \u00a325 million. Chanel has bought out all shares from Adam Brown, the founder and Piper, a private equity firm.<\/p>\n

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Founded by former photographer when Brown couldn\u2019t find swim shorts \u201cshort enough to swim in but not too short\u201d, Orlebar Brown swim shorts have been the brand of choice for David Gandy, Damien Lewis, Michael Fassbender, as well as former English Premier, David Cameron.<\/p>\n

Chanel will retain Brown as creative director of the lifestyle and beachwear brand known for their swim trunks and \u201ctowel\u201d polo shirts. That said, Forbes reports that the French brand has no intentions to form luxury conglomerate model like LVMH or even the newly former Capri Holdings, formerly Michael Kors Holdings<\/a>. This is Chanel\u2019s second acquisition in a month, earlier in September, they acquired a minority stake in luxury Swiss watchmaker FP Journe, officially named Montres Journe SA for an undisclosed sum \u2013 the group already owns Bell & Ross and Romain Gautier.<\/p>\n

Chanel already owns Orlebar Brown\u2019s feminine counterpart \u2013 Eres, a high end beach and lingerie brand.\u00a0<\/em><\/p>\n

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Luxify listings<\/h6>\n

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As early as August 2017, it was reported that 007 luxury swim shorts maker Orlebar Brown\u00a0was considering a sale for\u00a0\u00a350 million. Back then, the softening British Pound was attractive enough for several international private equity firms to show interest in the fashionable trunk designer. On Friday 28th September, it was announced that Chanel would be acquiring Orlebar Brown. Chanel Acquires 007 luxury Swim shorts maker Orlebar Brown These are the 007 swim shorts they make. The blue pair from Casino […]<\/p>\n","protected":false},"author":1,"featured_media":56696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[16,176],"yoast_head":"\nChanel Acquires 007 luxury Swim shorts maker Orlebar Brown<\/title>\n<meta name=\"description\" content=\"As early as August 2017, it was reported that 007 luxury swim shorts maker Orlebar Brown\u00a0was considering a sale for\u00a0\u00a350 million. 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