{"id":57603,"date":"2018-10-17T14:10:10","date_gmt":"2018-10-17T18:10:10","guid":{"rendered":"https:\/\/thatdope.com\/style\/daniel-arsham-x-adidas-futurecraft-4d-interview-event-recap\/"},"modified":"2018-10-17T14:10:10","modified_gmt":"2018-10-17T18:10:10","slug":"daniel-arsham-x-adidas-futurecraft-4d-interview-event-recap","status":"publish","type":"post","link":"https:\/\/thatdope.com\/style\/daniel-arsham-x-adidas-futurecraft-4d-interview-event-recap\/","title":{"rendered":"Daniel Arsham x adidas FUTURECRAFT 4D Interview & Event Recap"},"content":{"rendered":"
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The third time is indeed\u00a0the charm for Daniel Arsham<\/a> and adidas<\/a>. Last week, the duo released the final installment of\u00a0their\u00a0Past, Present, Future<\/em>: the\u00a0adidas FUTURECRAFT 4D<\/a> in \u201cAero Green.\u201d For the launch, the tandem held a scavenger hunt where winners\u00a0earned a seat at the screening of\u00a0Arsham\u2019s\u00a0Hourglass Part III: Future\u00a0<\/em>short film. The premiere space was outfitted with snacks and creatives essentials, all sporting Arsham Studio branding.<\/p>\n Following the premiere, the man of the hourglass stood back to answer questions from the audience and also give us a moment of his time to talk shop.\u00a0Read our short chat with Daniel Arsham below, with our exclusive photos of the event space above.<\/p>\n How does this sneaker relate to your Future Relic<\/em> series?<\/strong><\/p>\n When I approached this FUTURECRAFT sneaker, I was thinking more about the tools and materials that we use within the studio. The outfits we wear and the equipment that is related to the production of artwork. In the past, I\u2019ve asked designers like Ronnie Fieg<\/a> and Samuel Ross<\/a> to design lab coats and other apparel for use within the studio and I treated the design of these 4D sneakers much like that.<\/p>\n The tonality of the shoe is based on the green color that is used in the branding of the studio. This color is derived from many of the works that I was making, which use crushed, broken glass that becomes green \u2014 if you look at the edge of a sheet of glass, and you\u2019re staring across it, you can see this greenish color. This comes from iron impurities in the actual glass, but if you look at the glass straight on it is completely clear.<\/p>\n I like the idea that the change in perspective between your viewpoint alters what the thing looks like.<\/p>\n Can you talk about working with adidas on this design?<\/strong><\/p>\n Working with the adidas design team, we went back and forth on a number of iterations, slowly honing and simplifying the design. My studio made a large contribution in the design of the packaging, socks and gloves as well as the sealing of the actual box.<\/p>\n What were you hoping fans took away from the scavenger hunt?<\/strong><\/p>\n I think the scavenger hunt was interesting. When we did the screening of the film, which I produced for this project, it\u2019s often that some of these events end up only being VIP influencers and people that I either know or adidas knows, and we wanted to open that up to the audience out in the public. We thought about how we could bring the audience to the screening through this type of game.<\/p>\n