{"id":63360,"date":"2019-02-27T16:44:40","date_gmt":"2019-02-27T21:44:40","guid":{"rendered":"https:\/\/thatdope.com\/style\/inside-virgil-abloh-and-evians-water-bottle-launch-party\/"},"modified":"2019-02-27T16:44:40","modified_gmt":"2019-02-27T21:44:40","slug":"inside-virgil-abloh-and-evians-water-bottle-launch-party","status":"publish","type":"post","link":"https:\/\/thatdope.com\/style\/inside-virgil-abloh-and-evians-water-bottle-launch-party\/","title":{"rendered":"Inside Virgil Abloh and Evian's Water Bottle Launch Party"},"content":{"rendered":"

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Virgil Abloh<\/a>‘s ongoing direction for water company Evian<\/a> kicked off via an exclusive Parisian party on February 25. Guests were treated to a live DJ set from Abloh, and given the opportunity to grab the designer’s debut creations: refillable Soma water bottles<\/a> and polka-dotted glass Evian vessels.<\/p>\n

A special installation emphasized the transparent bottles’ polka dot design, with a tree-like stand and three-dimensional shelves placed towards the rear of the starkly-lit space. Later, Abloh’s set began, mixing up classics and contemporary favorites with aplomb — possibly even a little bit of J Dilla<\/a> ahead of the Fall\/Winter 2019 women’s presentation.<\/p>\n

When HYPEBEAST France<\/a> asked about the genesis of the collaboration, Abloh replied without hesitation. “I think Evian<\/a> is an extraordinary brand,” he declared. “Evian excels in the field of sustainable development and while providing water of very good quality. Water is an essential and necessary ingredient for life. As a designer, I have always wanted to make design a universal language accessible to all. Carrying out this kind of project allows me to do it.”<\/p>\n

Comparing furniture or clothing design to the creation of the bottles, “it’s nothing different,” contended Abloh. In my mind, it remains an object. It’s the context or the environment that will give value to that object, whether it’s for clothing or something else. From a design point of view, different objects have different characteristics but they are all fascinating.”<\/p>\n

Visit Evian’s site<\/a> for more information on the collaborative bottles, and shop them online via MATCHESFASHION.COM’s site<\/a>.<\/p>\n

Elsewhere, Abloh’s Off-White\u2122<\/a> delivered a more workmanlike design via its hex nut ring<\/a>.<\/p>\n

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Paris,\u00a0Monday 25th\u00a0February 2019 \u2013On the occasion of Paris Fashion Week, evian\u00ae\u00a0and visionary designer @VirgilAbloh celebrated the launch of their first creative project of their limited-edition collection \u201cOne Drop can make a Rainbow\u201d. These stylish and collectable products were created to expand ways to hydrate while offering new sustainable choices. In January 2018, evian\u00ae\u00a0announced its commitment become a circular brand by 2025. Thank you to all those who came to celebrate with us @lukasabbat, @gigihadid, @karliekloss, @carineroitfeld, @emmalouiseconnolly, @proudlock, @blancamiro, @rinatoeda0611, @imanperez, @willycartier, @andypicci, @yazbukey, @emmyrappe, @gogolupin, @ndjolijean, Samuel Essende, @clara.berry, @chchchen, @camillejansen, @lena.simonne, @leowalkinparis , Francis Essoua Kalu, @jaimetoutcheztoi, @alexandraguerain @noholita @cliopajczer @laugh_of_artist and many more ?? Pictures by Maxime Chermat<\/a><\/p>\n

A post shared by evian<\/a> (@evianwater) on Feb 26, 2019 at 7:52am PST<\/p>\n<\/div>\n<\/blockquote>\n

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\u201cThe notion that one drop of water can create a rainbow served as the inspiration and metaphor to drive my first creative project as\u00a0evian\u00ae\u2019s Creative Advisor for Sustainable Innovation Design.\u00a0As light refracts through that droplet, it reveals its full polychromatic potential.\u201d @VirgilAbloh ? Discover the first creative project from the glass limited edition to the\u00a0evian\u00a0by VirgilAbloh\u00a0@somawater\u00a0bottle. More info on where you can get it here https:\/\/www.evian.com\/en_int\/evian-limited-edition-virgil-abloh #evian\u00a0#VirgilAbloh\u00a0\u00a0#evianxVirgilAbloh<\/a><\/p>\n

A post shared by evian<\/a> (@evianwater) on Feb 25, 2019 at 6:38am PST<\/p>\n<\/div>\n<\/blockquote>\n

Click here to view full gallery at HYPEBEAST<\/a><\/p>\n

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