{"id":8995,"date":"2016-02-24T15:48:44","date_gmt":"2016-02-24T20:48:44","guid":{"rendered":"https:\/\/thatdope.com\/sneakers\/the-life-walking-around-the-riviera-in-the-nike-flyknit-chukka-golf\/"},"modified":"2016-02-24T15:48:44","modified_gmt":"2016-02-24T20:48:44","slug":"the-life-walking-around-the-riviera-in-the-nike-flyknit-chukka-golf","status":"publish","type":"post","link":"https:\/\/thatdope.com\/sneakers\/the-life-walking-around-the-riviera-in-the-nike-flyknit-chukka-golf\/","title":{"rendered":"The Life: Walking Around The Riviera In The Nike Flyknit Chukka Golf"},"content":{"rendered":"
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Last week, Nike Golf unveiled their new initiative for the modern golfer and it was definitely an eye-opener. The two-day event in Los Angeles included a presentation featuring Nike Golf\u2019s up-and-coming athletes as well as a trip to the Riviera Country Club to check out a practice round at the Northern Trust Open. As somebody who grew up watching the buttoned-up, argyle-wearing, ivy cap styles of the late 80s to the ultra baggy polos and pants that Tiger Woods got away with during his early run, seeing the fit evolve to athletic, slim and sleek was great to see.<\/p>\n
As many people would argue, the style of golf has always catered to the older set and that doesn\u2019t really appeal to the younger generation. Like, at all. It takes Nike randomly dropping a Jordan retro with golf spikes to get people in the sneaker community talking, but even if the shoes are there, the apparel just doesn\u2019t match. It is something Nike has slowly tried to get on board with since their stable of golf athletes is skewing younger and last week\u2019s unveiling was the first big step to that.<\/p>\n