Kylie Jenner, much to the chagrin of Kanye West, has joined forces with Puma to bring the brand some high visibility to the young teen demographic. It starts with this ad, revealed through Jenner’s Instagram, featuring a new sneaker called the Puma Fierce, as well as some accompanying athleisure apparel in the form of tights, sports bras/tops, and likely much more. The shoe is rather similar to Rihanna’s Fenty Trainer silhouette, only without the gaudy tongue. Will Jenner’s affiliation help the brand appeal to the younger, impressionable, generation? All signs point to a resounding “yes”, given just how successful her side-hustles have been and how coveted Kylie is among other brands. Check out the full advertisement below.