Pursuit
A formal menswear multi-brand store, which is designed and decorated like a gentleman’s club to reflect the nightlife style of males. Taking a different approach to the traditional method of men’s tailoring, Pursuit offers numerous exclusive items, as well as customization services to make every experience truly unique.
1. What was the idea behind the design of this new retail space and the products it offers?
Our designers got the inspiration from gentlemen clubs in Europe and we wanted to make it more modern so we mixed in a European twist. We do tailoring for pants, suits and shirts in a modern way. The silhouettes don’t follow traditional tailoring so we incorporated a more fashion-forward touch to the shapes and patterns. We also have a shoe shining service here and leather care service as well, where you can maintain your bags and shoes.
2. Can you go through some of the brands here?
Most of the brands created a new line for us. Thai brand, Greyhound, never separate their concept from male or female but they are starting to separate a menswear corner which has 20 or more products. The brand Painkiller, which is a young and casual label, came out with another concept called Mr. Painkiller that focuses on a mature/sophisticated demographic. We also have Premyth, which is a ready-to-wear division, as well as Premyth Black Label, offering a more premium set of pieces with evening gowns and evening suits.
3. Why did you feel it was necessary to open this retail project here?
The idea behind opening the new retail space is because we did a branch store for menswear in Siam Center before called Gin & Milk. The target over there is younger than here so this is the extension project from what we had before. We strongly see that the potential of menswear in Bangkok is growing as the people here are getting much knowledge of dressing better.
DENIM BY VANQUISH & FRAGMENT
Founded 2011, DENIM BY VANQUISH & FRAGMENT is the collaborative brainchild of Japanese designers Ryo Ishikawa and Hiroshi Fujiwara. The duo has built a reputation for their experimental denim creations, featuring patches, rips and tears that take distressing to the next level.
FACETASM
Founded in 2007 by Bunka Fashion College grad Hiromichi Ochiai, Japanese streetwear brand FACETASM reflects an avant-garde, punk sensibility that plays with balance and imbalance in clothing. The Tokyo-based label creates inventive silhouettes that experiment with asymmetry and volume, creating apparel that is not only eccentric but wearable at the same time.
BOSTON CLUB
BOSTON CLUB is a signature eyewear retailer in Japan that is respected and regarded for its vast attention to detail and aesthetics. Every piece is man-made throughout all the processes with an industrial look. All production and design is married by charm with a vintage feel. BOSTON CLUB is found exclusively in Siam Discovery and it’s also the first time it can be found in Bangkok.
FACTOTUM
Founded in 2004 by Koji Udo, FACTOTUM is a Japanese brand that draws inspiration from artists, musicians and cultural figures, as well as the designer’s own travels around the world. With an emphasis on “real clothes,” the label is comprised of five key lines: basic, collection, denim, accessories, and a recently added womenswear project.
CAZH
A multi-brand store for unisex casualwear that takes inspiration from street style around the world. Males and females are able to find unique pieces that add an extra aesthetic sensibility to their looks.
1. Can you walk us through the brands found in Cazh?
Some brands that produce womenswear have started to do menswear specially for this location. For example, Rosa Neon, who is famous in womenswear has started to do an extension line with menswear too, which is an extension concept from its original label and the style reflects street fashion. We also have SSAP and a vintage corner with vintage tees, where they change the vintage T-shirts to become even more special.
2. Where do these vintage products come from?
Mainly from the U.S. We have everything from bomber jackets, military jackets, tees and denim pants.
3. What do you think of the Thai streetwear scene?
This is a huge market in Thailand because everyone can wear something with a street aesthetic. You can wear street fashion and create yourself and come to work with very fresh ideas everyday. This is more flexible in the market. You can wear something like tees with sweatpants and a nice jacket. The new teenager in Thailand is pretty updated with fashion news with the internet and blogs; this is now a bigger market.
Levi’s
Since the invention by Levi Strauss in 1873, Levi’s jeans have been capturing the imagination and loyalty of people for generations. The Levi’s space in Siam Discovery is the first location in Bangkok to feature the fan-favorite Levi’s Vintage Clothing collection.
Issey Miyake
As the first concept store outside of Japan, this World of Issey Miyake location offers a full line of products including Miyake for men, which is also the first time it is available in Thailand.