After several weeks of teasing, Adidas has officially launched its new GMR
project with Jacquard by Google. Gamified through EA Sports FIFA Mobile, the adidas GMR creates a brand-new category of football
innovation that enables players to impact virtual performance with
real-world play. The small tag can be placed inside an insole in the
football boot, which then records various performance stats from the
wearer including their kicks, shot power, distance and speed. This data
is then passed from the GMR onto EA?s FIFA Mobile game, which will offer
unique challenges and milestones to hit each week.
