DESIGNED BY APPLE IN CALIFORNIA

Apples?s new product is a book dedicated to the past, “Designed by Apple in California” examines 20 years of innovation through 450 pages of photographs of some of the company?s most iconic products, from the original iMac to the Apple Pencil. Jony Ive, Apple?s chief design officer, says the book is dedicated to the memory of Steve Jobs, and examines and details Apple?s design process and displays finished products in a minimal, clean look characteristic of the products themselves. In traditional Apple style there are two size to choose from, the small edition (10.20×12.8in) is $199 and the large one (13×16.3in) will set you back $299. watch the video below



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