A premium quality pair of pants made with sustainable materials normally comes with a high price tag. Norra
are a new startup from Sweden that are aiming to change that, they are
on a mission to create sustainable outdoor gear that will not only last a
lifetime, but remain affordable thanks to direct to consumer sales.
Their first product are these good-looking Ljung Outdoor Pants,
made from a carefully chosen blend of recycled polyester and organic
cotton. The fabric is treated with a fluorocarbon-free DWR to add dirt-
and water-resistance. The functional pants have a timeless design, work
in as many weather conditions as possible, and are developed to last for
a long time. Features include a two-way zipper running along the side
of the pants (you can easily adjust the temperature if you are getting
too warm), two deep hand pockets, two thigh pockets, and a phone pocket
for plenty of storage while on the go. There are also plenty of
adjustment points, velcro adjustment straps on the waist (no need for a
belt), a durable aluminum hook that makes it easy to adjust the hem
width, a hook that attaches to your shoe laces, and an elastic cord that
slips under the soles of your shoes. And for those that work outside on
their knees, Norra even offers flexible EVA foam pads. watch the video below
are a new startup from Sweden that are aiming to change that, they are
on a mission to create sustainable outdoor gear that will not only last a
lifetime, but remain affordable thanks to direct to consumer sales.
Their first product are these good-looking Ljung Outdoor Pants,
made from a carefully chosen blend of recycled polyester and organic
cotton. The fabric is treated with a fluorocarbon-free DWR to add dirt-
and water-resistance. The functional pants have a timeless design, work
in as many weather conditions as possible, and are developed to last for
a long time. Features include a two-way zipper running along the side
of the pants (you can easily adjust the temperature if you are getting
too warm), two deep hand pockets, two thigh pockets, and a phone pocket
for plenty of storage while on the go. There are also plenty of
adjustment points, velcro adjustment straps on the waist (no need for a
belt), a durable aluminum hook that makes it easy to adjust the hem
width, a hook that attaches to your shoe laces, and an elastic cord that
slips under the soles of your shoes. And for those that work outside on
their knees, Norra even offers flexible EVA foam pads. watch the video below
Norra is currently running a Kickstarter campaign to take pre-orders on the Ljung pants.
